What does culture jamming mean?

Culture jamming began as a way to express one's unhappiness with society. It is a witty and humorous way for people to get their message out. Because it focuses on distorted images of popular culture, these message normally relate to this element of society. Therefore culture jammers are probably mostly people who are discontent with the state of society today. But how is doing anything? what is it changing in our world? There are many people who would say not a whole lot. I can't disagree or agree with that. I tried to find an article or something online that said "Corporate Company Changes Ways After Exposed in Culture Jam" or "More Awareness Brought to Issue Due to Culture Jamming," but I could not find anything of the sort. Does this mean that culture jamming is useless or unimportant? Should we all take a "why bother attitude" towards culture jamming? No, I dont think so. Culture jamming may not change the world any day soon, but it may begin to inform people in a way that catches attention. It already has with me. I did not have any idea what culture jamming was the day that I was assigned with project. But after participating in this blog I think that I have learned alot and will hopefully continue to learn about culture jamming. The most important thing that I have learned is that it's a form of counter culture that is growing....my questions were about the beginning of culture jamming. Why it started? Where did it come from? More importantly I think is where is it going. My last question is what does it mean? I think the answer to that is it means growth and change for society. If people are still out there rejecting the limitations that society puts on us then those limiations are (if slowly) still crumbling. Culture jamming begun as a way to protest against the mainstream and the confines that it puts on every person and to change what people accept as normal. It still does these things today only more publically, with the ability to inform more people.
The last image I'm putting up is from adbusters. I think this image is a really good representation of why culture jamming is needed. The image is of the typical tabloid that everyone sees at the grocery store. Only this one is changed to show different issues that would ever be shown on a real tabloid. This image speaks to what the media shows us and what is deemed most important in the eyes of society. In the centre there is the text "Cool Collapses! Can it make a comeback?" The text is speaking to the main point which is that of importance. These tabloids are deeming that coolness or celebrity is more important than other issues in society.